Cool, sheer and colorful 1930s spring fashions

? Day 123 of Vintage 365 ?


From the pages of the spring/summer 1938 Sear & Roebuck catalog comes a selection of the most delightfully pretty late 1930s women’s fashions I’ve encountered in a long time. These cheerful, terrifically elegant dresses – airy as spun sugar – are paired with equally chic, wonderfully sprightly hats that help set the whole mood of these highly feminine outfits.

{Vintage 1930s Sears catalog page via juffrouwig on Flickr.}


I look at these three beautiful young women and I’m suddenly struck with the intense desire to transport back in time seventy three years. While 1920s and early 30s styles can be hard for me to pull off (thanks to my petite, hourglass figure that definitely does not jive well with most flapper era fashions), as the thirties rolled onward women’s fashions began to change and return to more structured, tailored styles, some of which, do work for me.

These three styles seem to bridge the gap between the early 30s and war years of the 40s perfectly. They’re streamlined, but still somewhat billowy and carefree; ripe with wonderfully lovely details such as ruffled collars, ribbon sash belts, and sheer fabric overlays. Two sport polka dots (which on the darling red dress are in the shape of little hearts, to boot!), and the third is a timelessly beautiful floral print that looks as though a stunning May garden has come to life on a short-sleeved springtime frock.

I would wear anyone of these looks, but am perhaps most in love with floral dress that boasts a jolly corsage-like detail in the centre of the neckline. I go weak in the knee for vintage dresses with flowers on them and would adore the chance to wear this thoroughly wonderful 1930s number.

All three looks are works of art unto themselves though, each so agelessly appealing and, I think, also rather easy to wear. While it might be quite tricky to track down these exact dresses today, similar styles can still be found online (etsy shop, Adeline?s Attic, which features an expertly curated array of vintage pieces, is one of my absolute favourite sources of great 1930s fashions) and at second hand stores that stock clothing from the thirties.

This May, why not draw inspiration, as I certainly am, from this vintage Sears catalog page to help ensure that you look every bit as lovely – and springtime worthy – today as these ladies did seven decades ago.


Keanu Reeves Megan Fox Warren Beatty Mark Ruffalo

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s